From Response to Revenue.
We write, shoot and buy TV that sells supplements to Americans over 60. Then we keep those customers buying.
TV Conversion Group is a performance agency that works in one medium: television. We’ve spent decades making and running everything from 60-second spots to half-hour shows, on broadcast, cable and connected TV. The job never changes. Get the viewer to pick up the phone, then keep them as a customer.
One category. One audience. One channel.
Dietary supplements, only.
Supplements play by their own rules: approved claims, substantiation files, station clearance, continuity offers. It’s the only category we work in. You won’t be paying us to learn it.
Built for the 60+ buyer.
Boomers and seniors still watch a lot of TV, and they still pick up the phone. We build the offer, the spot and the call-center script around how they actually decide to buy.
Linear and connected TV.
Broadcast, cable and satellite when you need reach. Connected TV when you need to aim. Run both and you sell direct while lifting retail sales at the same time.
Spots, shows and streaming.
Short and mid-form spots
1 to 5 minutes to make a viewer pick up the phone.
Half-hour programs
Talk-show style programs with medical experts and a call to action at every break.
Connected TV
Streaming placements aimed at the viewers you want, running alongside linear.
Everything between the spot and the sale.
Creative, media and the sales floor, under one roof. Everyone gets judged on the same thing. Profitable customers.
All services →
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01
Messaging & positioning
Finding the angle that makes a viewer lean in, and saying it in words they’d use.
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02
Creative development & production
Script, shoot and edit. Polished enough for broadcast, built to make the phone ring.
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03
Media strategy & management
We plan, buy and adjust media against your numbers. Cost per order, not ratings.
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04
Calls to action & sales channels
Call centers, websites, Amazon, Walmart. We set up every way a viewer can buy, including in-house or white-label phone teams.
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05
Digital-assisted conversion
Digital campaigns that pick viewers up after the spot airs, so more of them buy and each order costs less.
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06
Customer lifetime value
Subscriptions, retention and bigger first orders, planned before the first spot runs. That’s where the profit is.
From the first impression to the repeat purchase.
Every campaign is built around four steps. We track each one.
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Impression
The spot airs. It has a few seconds to get a viewer over 60 to stop and listen.
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Response
They call, go online, or look it up on Amazon or Walmart.
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Order
Trained phone reps and a simple checkout close the sale. Better close rates mean cheaper orders.
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Revenue
Subscriptions, retention and save-the-sale calls keep customers ordering month after month.
Measured in orders, not impressions.
You get a daily dashboard with the numbers that pay the bills: orders, cost per order, lifetime value.
Claims that clear stations. And scrutiny.
Supplement ads attract FTC letters, FDA warnings and class-action lawyers. So nothing airs until our legal partners, who specialize in nutraceuticals, have reviewed it.
Compliance services →- FTC review of scripts, production and websites
- Structure/function claims
- Substantiation dossiers for station approval
- FDA market notifications
- Supplement facts panels
- Product & ingredient safety reviews
The people behind your campaign.
Senior people who’ve done every part of supplement marketing, from the first script to the reorder call.
More about us →
Let’s put your product on air.
Tell us what you’re selling and what you need it to do. You’ll get a straight answer on whether TV fits.